:root {
  --primary: #39495f;
  --secondary: #6b5648;
  --accent: #b9823d;
  --surface: #f2f1eb;
  --ink: #20242a;
  --paper: #fffdf8;
  --line: color-mix(in srgb, var(--ink) 17%, transparent);
  --muted: color-mix(in srgb, var(--ink) 65%, transparent);
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: "Apple SD Gothic Neo", "Noto Sans KR", system-ui, -apple-system, sans-serif;
  background: var(--surface);
  color: var(--ink);
  line-height: 1.68;
  word-break: keep-all;
}
a { color: inherit; }
a:focus-visible, button:focus-visible, summary:focus-visible {
  outline: 3px solid var(--accent);
  outline-offset: 3px;
}
.skip-link { position: absolute; top: -80px; left: 16px; padding: 10px 14px; background: var(--ink); color: white; z-index: 20; }
.skip-link:focus { top: 16px; }
.site-header { position: sticky; top: 0; z-index: 10; background: color-mix(in srgb, var(--paper) 94%, transparent); backdrop-filter: blur(12px); border-bottom: 1px solid var(--line); }
.header-inner { max-width: 1180px; margin: 0 auto; padding: 14px 20px; display: flex; justify-content: space-between; align-items: center; gap: 18px; }
.brand { text-decoration: none; font-weight: 900; letter-spacing: 0; font-size: 1.05rem; }
.nav { display: flex; gap: 14px; flex-wrap: wrap; color: var(--muted); font-size: .94rem; }
.nav a { text-decoration: none; }
.nav a:hover { color: var(--ink); }
.hero { max-width: 1180px; margin: 0 auto; padding: 58px 20px 42px; display: grid; grid-template-columns: minmax(0, .94fr) minmax(360px, 1.06fr); gap: 38px; align-items: center; }
.eyebrow { margin: 0 0 14px; color: var(--secondary); font-weight: 900; }
h1 { margin: 0 0 18px; font-size: clamp(2.1rem, 5vw, 4.45rem); line-height: 1.06; letter-spacing: 0; }
.lead { margin: 0 0 24px; color: var(--muted); font-size: clamp(1.05rem, 2vw, 1.23rem); max-width: 720px; }
.hero-facts { list-style: none; padding: 0; margin: 0 0 22px; display: flex; flex-wrap: wrap; gap: 8px; }
.hero-facts li { padding: 7px 10px; border: 1px solid var(--line); border-radius: 999px; background: color-mix(in srgb, var(--paper) 72%, transparent); font-weight: 800; font-size: .92rem; }
.hero-actions, .cta-row { display: flex; gap: 10px; flex-wrap: wrap; align-items: center; }
.button { display: inline-flex; min-height: 44px; align-items: center; justify-content: center; padding: 10px 16px; border-radius: 6px; background: var(--ink); color: var(--paper); border: 1px solid var(--ink); text-decoration: none; font-weight: 900; }
.button.secondary { background: transparent; color: var(--ink); }
.button.ghost { background: var(--paper); color: var(--ink); border-color: var(--line); }
.button, .media-link, .card-link, .process-link, .merchant-copy-link { transition: transform .16s ease, box-shadow .16s ease, border-color .16s ease, color .16s ease; }
.button:hover { transform: translateY(-1px); }
.media-link, .card-link, .process-link, .merchant-copy-link { color: inherit; text-decoration: none; cursor: pointer; }
.media-link:hover, .card-link:hover, .process-link:hover { transform: translateY(-2px); border-color: var(--accent); box-shadow: 0 14px 30px color-mix(in srgb, var(--ink) 12%, transparent); }
.card-link:hover h3, .process-link:hover h3, .merchant-copy-link:hover h3 { text-decoration: underline; text-decoration-thickness: 2px; text-underline-offset: 4px; }
.hero-media { display: block; background: var(--paper); border: 1px solid var(--line); border-radius: 9px; padding: 10px; box-shadow: 0 18px 42px color-mix(in srgb, var(--ink) 14%, transparent); }
.hero-media img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; object-position: top center; display: block; border-radius: 6px; background: var(--surface); }
.hero-media .media-strip { margin-top: 8px; }
.media-strip { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 8px; }
.media-strip img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; object-position: top center; border-radius: 6px; background: var(--surface); }
.visual-note { margin: 8px 0 0; color: var(--muted); font-size: .86rem; }
.band { background: var(--paper); border-top: 1px solid var(--line); }
.section { max-width: 1180px; margin: 0 auto; padding: 50px 20px; }
.section.compact { padding: 34px 20px; }
h2 { margin: 0 0 16px; font-size: clamp(1.55rem, 3vw, 2.35rem); line-height: 1.2; }
h3 { margin: 0 0 9px; font-size: 1.08rem; }
.section-intro { margin: 0 0 24px; color: var(--muted); max-width: 780px; }
.split { display: grid; grid-template-columns: minmax(0, .92fr) minmax(0, 1.08fr); gap: 24px; align-items: start; }
.soft-box { background: var(--surface); border: 1px solid var(--line); border-radius: 8px; padding: 22px; }
.check-list { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.check-list li { position: relative; padding-left: 26px; }
.check-list li::before { content: ""; position: absolute; left: 0; top: .72em; width: 9px; height: 9px; border-radius: 50%; background: var(--accent); }
.cards { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; }
.card { min-width: 0; max-width: 100%; background: var(--paper); border: 1px solid var(--line); border-radius: 8px; overflow: hidden; }
.card-link { display: block; }
.card-body { min-width: 0; padding: 18px; overflow-wrap: anywhere; }
.card img { width: 100%; aspect-ratio: 16 / 10; object-fit: cover; object-position: top center; display: block; background: var(--surface); }
.card p { color: var(--muted); margin: 0 0 10px; }
.card.kpi { background: color-mix(in srgb, var(--paper) 84%, var(--surface)); }
.card.kpi h3 { font-size: 1.14rem; }
.merchant-grid { min-width: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; }
.merchant { min-width: 0; max-width: 100%; width: 100%; display: grid; grid-template-columns: 148px minmax(0, 1fr); gap: 16px; background: var(--surface); border: 1px solid var(--line); border-radius: 8px; padding: 14px; }
.merchant > img, .merchant-preview img { min-width: 0; width: 100%; aspect-ratio: 1 / 1; object-fit: cover; object-position: top center; border-radius: 6px; background: var(--paper); }
.merchant h3, .merchant div, .merchant ul, .merchant li, .merchant p { min-width: 0; overflow-wrap: anywhere; }
.merchant ul { margin: 0 0 12px; padding-left: 18px; color: var(--muted); }
.merchant-preview { min-width: 0; display: grid; gap: 8px; align-self: start; border-radius: 8px; }
.merchant-copy-link { display: block; border-radius: 6px; }
.thumb-row { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 6px; }
.thumb-row img { aspect-ratio: 1 / 1; border-radius: 5px; }
.gallery-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; }
.gallery-card { display: block; min-width: 0; background: var(--paper); border: 1px solid var(--line); border-radius: 8px; overflow: hidden; }
.gallery-card img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; object-position: top center; display: block; background: var(--surface); }
.gallery-card p { margin: 0; padding: 10px 12px; color: var(--muted); font-size: .9rem; }
.keyword-list { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; }
.keyword-list a { display: block; padding: 14px 16px; background: var(--paper); border: 1px solid var(--line); border-radius: 6px; text-decoration: none; }
.keyword-list span { display: block; color: var(--muted); font-size: .92rem; margin-top: 4px; }
.table-wrap { overflow-x: auto; border: 1px solid var(--line); border-radius: 8px; background: var(--paper); }
table { width: 100%; min-width: 720px; border-collapse: collapse; }
th, td { padding: 13px 14px; text-align: left; border-bottom: 1px solid var(--line); vertical-align: top; }
th { background: color-mix(in srgb, var(--surface) 80%, white); font-size: .9rem; }
tr:last-child td { border-bottom: 0; }
.process { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; counter-reset: step; }
.process-item { display: block; background: var(--surface); border-top: 4px solid var(--accent); padding: 18px; }
.process-item::before { counter-increment: step; content: counter(step); color: var(--accent); font-weight: 900; font-size: 1.35rem; }
.notice { background: color-mix(in srgb, var(--accent) 12%, var(--paper)); border-left: 5px solid var(--accent); padding: 16px 18px; }
.faq details { border-top: 1px solid var(--line); padding: 16px 0; }
.faq details:last-child { border-bottom: 1px solid var(--line); }
.faq summary { cursor: pointer; font-weight: 900; }
.footer { background: var(--ink); color: var(--paper); }
.footer .section { padding: 34px 20px; }
.footer a { color: var(--paper); }
.mobile-cta { display: none; position: fixed; left: 0; right: 0; bottom: 0; z-index: 12; padding: 10px 14px; background: var(--paper); border-top: 1px solid var(--line); }
.mobile-cta .button { width: 100%; }
@media (max-width: 920px) {
  .hero, .split { grid-template-columns: 1fr; }
  .hero-media { order: -1; }
  .cards, .merchant-grid, .keyword-list, .process, .gallery-grid { grid-template-columns: 1fr; }
  .merchant { grid-template-columns: 118px minmax(0, 1fr); }
  .nav { display: none; }
  .section { padding: 40px 16px; }
  .header-inner { padding-inline: 16px; }
  .mobile-cta { display: block; }
  body { padding-bottom: 74px; }
}
@media (max-width: 520px) {
  h1 { font-size: clamp(2rem, 11vw, 3.3rem); }
  .merchant { grid-template-columns: 1fr; }
  .media-strip { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}